How to Create & Deliver Great Presentations

The Rules of Selling Have Changed. Have You?

You know from firsthand experience that the rules of selling have changed. Think back to the last time you purchased a new vehicle. You went online to research the make, model and mileage. Perhaps you looked at consumer reports or read online reviews.

You found a reputable dealership near you and had a good idea of price and options before you ever let yourself be approached by a salesman and gave him a chance to make a pitch. And, if he made you feel the least bit uncomfortable during his sales pitch presentation, you walked and went elsewhere, right?

For homeowners, a roof replacement is a hefty investment. They go through the same process you did. They go online to do their homework. They rely on peer reviews and recommendations.

In the past, effective sales presentations were based on product and price. Prospects had no choice but to rely on the salesman’s pitch and knowledge to obtain information, then they’d haggle over price. Sellers were trained in the time-honored “ABC” tradition shown above – Always Be Closing.

These days, your competitors are offering roofing products of comparable quality. Services have largely become commoditized, and pricing can be a race to the bottom.

So, how can you give a good sales presentation that closes your roofing leads more often? In this article, we’ll look at sales presentation techniques and strategies that work in this ever-changing buyer’s market. We’ll explore what a successful sales presentation should include. We’ll also discuss some fundamental principles of effective persuasion that you can apply to your next sales presentation.

We recommend that you read our article on the importance of first impressions when choosing a roofing contractor, too.

Learn More:

https://www.iko.com/na/blog/create-and-deliver-great-roofing-sales-presentations/