Outdoor Advertising: Commercial Roofing Rises to the Occasion

Even though it’s above our heads, a roof can be a great marketing opportunity for companies to promote their brands. People flying in an airplane can get a bird’s-eye view of a message or company logo when they gaze out the window during landing or take off. Recently, Royal Caribbean used this idea to help promote their business and it was met with great success.

Royal Caribbean has an agreement to use the county building from the Port Authority of Broward County in Port Everglades, Florida, near Ft. Lauderdale-Hollywood International Airport. The 10,000-square-foot roof is the cruise line’s seaport terminal and is used to process passengers boarding the ship. Royal Caribbean wanted to find a way to remind people of the cruising experience, so they decided to create a rooftop billboard.

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http://blog.gaf.com/outdoor-advertising-commercial-roofing-rises-occasion/